Micromax has already been manufacturing all its
tablets from the Rudraprayag facility. Now the mobile phone production
is in initial stages at the facility.
Micromax
Informatics Ltd. has started manufacturing its devices at its
Rudraprayag facility in Uttarakhand. A Micromax spokesperson has
confirmed that the company is manufacturing all its tablets at this
facility while mobile phone production is still at an initial stage.
The spokesperson said, “Micromax has
manufacturing plant in Rudraprayag where it manufactures LED and
tablets. The company started manufacturing mobile phones couple of
months back.”
According to industry data, Micromax is the second biggest player
both in mobile and tablet PC market in India. According to IDC, the
company has a 13% market share in the total mobile phone segment and 16%
in the smartphone market in the last quarter of 2013 and trails only
behind Samsung in India. Micromax has a 8.9% market share in the Indian
tablet PC segment which was 4.14 million units in 2013. Micromax targets
to double its revenue to $1 billion by the end of financial year
2013-14. The company declined to comment on the latest revenue numbers.
Micromax launched its Canvas Doodle 3
for Rs 8500 earlier this week. The Micromax Canvas Doodle 3 has a
6-inch display with 480x854 pixels resolution. The phablet runs Android
4.2.2 Jelly Bean out-of-the-box and has a 1.3 GHz dual-core processor
coupled with 512MB of RAM. In terms of connectivity the smartphone
supports dual-SIM (GSM+GSM) with dual standby, 3G, Bluetooth, WiFi and
GPRS/EDGE. It also packs a 2500 mAh battery that delivers 9 hours of
talk time and 260 hours of standby time as claimed by the company. The
smartphone will be available across retailers from April 25th.
Source: Economic Times
About Nikhil Dhawan
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